Since 2007 we have had the philosophy of whether you are a domestic diva, a boss babe, or somewhere in between (because boxes are only useful for gifts) we wanted to, and have created a brand to spoil your inner princess. We are a fancy brand, not a niche brand, not novelty, not luxury, not even quiet luxury.... fancy.  When we say fancy, we don't mean that in a stuffy, obnoxious, pretentious sort of way. We mean it in the product genre kind of way.  If you know what fancy is then well if you know you know. For example there is balsamic vinegar, then there is 100 year old aged balsamic vinegar. Luxury is all about impressing people, and is often luxurious. However, luxury is never required to be luxurious, its main requirement is to impress other people no matter the quality. Fancy however is all about touching the heart and endearing instead of impressing. With fancy its only requirement is to be of the most superior quality, be luxurious, and most of all be endearing to touch the heart.  Another important difference between Fancy and luxury is that fancy is old. It's very old. Fancy came before capitalism. It's where the term fit for a king came from. In other words, he didn't have to impress anyone, he's the king. It needed to be fit for the king's ultimate enjoyment.  Fancy had to be fit for royalty, and to us you are exactly that, and it is our absolute joy to spoil the princess, or prince in you. 

So, what makes us fancy? Well let's start with the star of our show and what we are known for---our body butter. Once you feel it you will know it's fancy, but to put it into words we've been making our fancy waterless, vegan non-greasy body butter since 2007. Back then no one knew what body butter was. We have some of the same customers from way back then, and now with all of the bazillion body butters who are late to our party, our body butter is still the only body butter they use. It still stands up to the competition after all of these years.  The other thing that makes us fancy is our amazing 175 fragrances.  At the core of our scent collection are about 100 very accurate scents of real things such as flowers, or fruits, drinks, or delicious desserts. If it's a rose it smells like an actual rose, if it's coffee ice cream, it smells just like it.  We've also sourced the most accurate dupes of beautiful scents from luxury and fancy brands like Jo Malone, Kilian, Tom Ford, L'Occitane, Tokyo Milk, Byredo, and more.  Unlike luxury, fancy doesn't have to be expensive, but it does have to be crafted to be luxurious.  

Thank you for visiting, and we look forward to making a fancy indulgence for your inner princess.